The Capricorn Coast region will soon be better positioned to attract premier events after Council was successful in securing $20,000 in funding for the Capricorn Coast Region Events Attraction Strategy Project.
Council also received a second grant of $20,000 for the ‘Welcome to’ Program which provides a professional development program to help local business operators and their teams build sustainable businesses and deliver memorable experiences for visitors and local customers alike.
Deputy Mayor Nigel Hutton said the two programs’ came under the Australian Government’s Building Better Regions – Community Investment Stream, and both projects will be co-delivered with Council’s Events team and Capricorn Enterprise.
“The Capricorn Coast Region Events Attraction Strategy project will provide a strategic business and events attraction plan that coordinates existing events and stakeholders to deliver a more consistent events program across the region,” Cr Hutton said.
“The ‘Welcome to’ program is a key strategic initiative and aims to provide methods to revitalise quality service culture through an online training program focusing on customer service and region-specific content.
“Another positive is these projects require no additional funding contribution from Council.”
Member for Capricornia Michelle Landry said the Capricorn Coast Region Events Attraction Strategy will provide methods to attract major sporting and cultural events, concerts and regional conferences to stimulate the local economy.
“This strategy will provide a focus for Council, Capricorn Enterprise and the numerous event committees, venues, community and stakeholders to achieve an enhanced level of events and greater attendance, which will result in increased visitor attraction, jobs and economic returns for the region,” Ms Landry said.
“While the ‘Welcome to’ program will ultimately assist in providing a greater level of service and a high quality experience that anticipates visitors’ and customers’ needs, meets or exceeds their expectations and leaves them feeling positive that the Capricorn Coast region is a very special place.”
Capricorn Enterprise Chief Executive Officer Mary Carroll said: “this is another great example of how we can achieve more for our destination by collaborating for the benefit of both our community and visitors.”
The projects are expected to be rolled out throughout the region by June 2019.